Interest targeting is based on the preferences and needs of users

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Geographical targeting - takes into account the location of users, thereby displaying ads in the desired region, or prohibits displaying in a given location.
Time targeting: The purpose of this filter is to include ad impressions in limited time periods, for example, only during business hours or from 11 a.m. to 2 p.m. (business lunch time).
Socio-demographic targeting. This setting allows you Taiyuan cell phone number list to select a target audience based on several characteristics: age category, gender, purchasing power, social status, marital status, etc.
Behavioral targeting — selects those users who have taken some actions in relation to similar goods or services. The basis is the statistics of their activity in the social network.
Remarketing and targeting of matched users.
In one case, the task is to attract consumers to the resource again from another online resource or from the previous client base. In the second case, using the look-alike method, the server selects those users whose preferences and actions are somehow similar to those performed by clients of the existing database.

Where targeted advertising is appropriate and where it is not desirable
Certain situations where targeted advertising is appropriate include.