Games played by… consumers

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Game practices or gamification are “old songs about the main thing”. “Collecting a whole treasure map”, moving in small steps with each purchase; “collecting 5 cups of coffee to buy the 6th one for free”, and other programs aimed not only at increasing loyalty, but also at involving consumers in the game created by your company. Game mechanics allow you to give new meanings to consumer actions, turn familiar things into entertainment with an emotional response, allow the consumer to receive a small reward for their actions each time, which further involves the client in your product.

Personal approach
Nothing new. But this is not about a routine turkey mobile database phrase or “we will find a common language with anyone”... In the excess of information, events, data, technologies... A person gets lost. Loneliness is one of the most serious problems on earth , and not only in developed countries. A personal approach, a brand - as an association of like-minded people, as an opportunity for communication, as an opportunity to be noticed... Something that is becoming increasingly popular with consumers. Strive to use content and materials in brand promotion that are addressed to each client, answering their problems, leaving warm and pleasant feelings from interacting with your company.

Naturalness
Not natural naturalness, but such naturalness, sprinkled with artificial carelessness to the extent that it looks natural enough. Everyone seems to understand that a whole team of marketers worked on the commercial, but they are “happy to be deceived” and repost it as the best example of promotion made by ordinary people.

Don't forget about naturalness in your advertising campaigns in the coming year.