9. Build an online community
Posted: Mon Feb 10, 2025 10:42 am
A screenshot of a Twitter thread from Sprout Social
Share blog content and create educational videos to inform your audience even more. Providing free value helps to showcase how beneficial your product must be, bringing in new customers and building a teacher data relationship to help those customers stick around.
Our last tip for building customer relationships is to focus on building a community. Whether it’s through a Facebook Group, an other online community or branded hashtags, invite your audience to participate.
One great example of a highly active Slack community is Superpath, a content marketing-focused Slack group. The founder publishes posts in an #announcement channel to share valuable content, conversations in the group and a call-to-action to join the paid channels.
A screenshot of an admin post in the Superpath Slack community
You can create your own Facebook Group, start a Slack community or look into other platforms perfect for community building. This is a great way to keep people aware of and talking about your brand, even when you’re not directly selling to them.
How is AI used to build customer relationships?
AI, or artificial intelligence, can also play a role in building customer relationships. A number of AI and machine learning tools have come out of the woodwork in the last couple of years, helping to automate and streamline processes to make teams even more efficient.
Using AI in customer service can help with relationship building in a number of ways:
Share blog content and create educational videos to inform your audience even more. Providing free value helps to showcase how beneficial your product must be, bringing in new customers and building a teacher data relationship to help those customers stick around.
Our last tip for building customer relationships is to focus on building a community. Whether it’s through a Facebook Group, an other online community or branded hashtags, invite your audience to participate.
One great example of a highly active Slack community is Superpath, a content marketing-focused Slack group. The founder publishes posts in an #announcement channel to share valuable content, conversations in the group and a call-to-action to join the paid channels.
A screenshot of an admin post in the Superpath Slack community
You can create your own Facebook Group, start a Slack community or look into other platforms perfect for community building. This is a great way to keep people aware of and talking about your brand, even when you’re not directly selling to them.
How is AI used to build customer relationships?
AI, or artificial intelligence, can also play a role in building customer relationships. A number of AI and machine learning tools have come out of the woodwork in the last couple of years, helping to automate and streamline processes to make teams even more efficient.
Using AI in customer service can help with relationship building in a number of ways: