Speeding up time to social insights
Posted: Mon Feb 10, 2025 10:33 am
The unbiased consumer, industry and competitor insights gleaned from social can be influential far beyond the marketing department. Social is the first place consumers turn to when they need lawyer data information, entertainment or an outlet to voice their thoughts and opinions. It’s a place they go daily to engage with their favorite brands, provide feedback and learn about new products and services. Social moves fast, which is one of its strengths as a marketing business intelligence channel. However, that also means that customer sentiment, brand perception and cultural trends can change in a matter of minutes. Getting the most value from social business intelligence starts with the ability to access and act on it quickly.
We’ll take a deep dive in the article, but watch the video below for a five-minute break down of social business intelligence and how to use it, along with brand examples to help visualize how to use the data for your brand.
Historically, business leaders might have only reviewed social data retrospectively to gauge performance and progress to goals. Now, we’ve entered a new era of social media management where that data can and should be used to drive proactive-decision making.
For instance, you might find that social content focused on an older product still consistently drives engagement, link clicks and website traffic. Your product team might use that data to upgrade the product in question or inspire a new product to the delight of your fans.
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Or perhaps, a wave of customers suddenly begin seeking support through your social channels with concerns about a service outage, product flaw or website error. Based on those messages, your communications team can publish a statement while product or IT teams investigate. At the same time, customer service representatives can coordinate a support plan, monitor the situation and update customers as your business works toward a solution.
We’ll take a deep dive in the article, but watch the video below for a five-minute break down of social business intelligence and how to use it, along with brand examples to help visualize how to use the data for your brand.
Historically, business leaders might have only reviewed social data retrospectively to gauge performance and progress to goals. Now, we’ve entered a new era of social media management where that data can and should be used to drive proactive-decision making.
For instance, you might find that social content focused on an older product still consistently drives engagement, link clicks and website traffic. Your product team might use that data to upgrade the product in question or inspire a new product to the delight of your fans.
Jeni's Splendid Ice cream strawberry pretzel pie
Or perhaps, a wave of customers suddenly begin seeking support through your social channels with concerns about a service outage, product flaw or website error. Based on those messages, your communications team can publish a statement while product or IT teams investigate. At the same time, customer service representatives can coordinate a support plan, monitor the situation and update customers as your business works toward a solution.