Businesses are exposed to all types of business risks. And probabilistic risk assessments can simply fail businesses. Or perhaps it’s how we define probability when assessing the potential of a risk event. According to branding expert David Aaker, a business’s brand has a clear impact on a business’s financial performance. More specifically, negative events can negatively impact a brand’s equity and, therefore, its revenue.
the lifespan of public companies is getting shorter. This fact el salvador mobile database the need to respond to digital disruption more and more critical and should bring building an agile digital business to the forefront. COVID-19 has likely taught a lesson and the situation has changed. CIO Deb Gildersleeve says, “Most organizations need to take a step back. And start by prioritizing agility, resilience, and business continuity.”
Beyond that, companies need to plan for future business risks. This requires moving from what Russell Ackoff calls reactive or passive planning to interactive, collaborative planning that looks to the future. One expert worries that too many organizations are looking at the present, as Marshall McLuhan noted, through the rearview mirror. Hopefully, the pandemic has changed how organizations view business technology risks and make investment decisions.