Focus on user intent
One of the biggest mistakes marketers make is focusing too much on overall search volume at the expense of keyword intent. Going back to the gourmet jerky shop example, if the purpose of your content is to build brand awareness and acquire new customers, you should focus on content about your unique process for making jerky, not a DIY guide about how home cooks can make their own beef jerky.
The best content ideas often come from spotting new patterns or trends before everyone jumps on them; that’s by spending 10-15 minutes on these subreddits a few times a week and jotting down topics and responses in a spreadsheet. Over time, you’ll be able to see specific keywords, phrases, and questions that are being asked over and over again. This data is often the fodder for great content like blog posts, videos, landing pages, social media content, and more.
You can also use this newfound knowledge to help costa rica mobile database write SEO-friendly headlines, write landing pages, and even give you a better understanding of how your target audience searches or talks about this topic online. After all, the content that resonates most is any content that is written and presented in a way that your target customers prefer to consume the information.
Test content ideas and ask for feedback
Reddit is a great place to ask for feedback and conduct informal market research. Be careful not to abuse this or try to disguise self-promotional posts as "questions." Redditors will see this. When you ask a thought-provoking question or provide feedback on a concept, you may be surprised at the quality and quantity of responses you receive.