Pizza is a casual dining restaurant that is very suitable for delivery. Domino's Pizza's "30-minute delivery" slogan can meet people's needs for convenience and speed, and effectively improve customer experience and satisfaction.
Data shows that about 90% of Domino's delivery orders meet delivery commitments, with an average order completion time of about 23 minutes. In order to ensure delivery efficiency, Domino's starts with store location selection and optimizes the store's delivery radius to cover high-density residential and commercial areas. At the same time, Domino's has also built its own delivery team, with full-time riders for delivery.
The ultimate delivery efficiency, coupled with Domino's whatsapp number in australia layout in the food delivery market, gives Domino's more advantages than other competitors. Data shows that as of the end of June 2022, Domino's had 6,500 riders, accounting for more than 50% of the total number of employees.
3. Focus on "new growth markets" and achieve an average daily sales of RMB 32,000 in new city stores.
Judging from the expansion process, Domino's China is currently expanding to Guangzhou, Shenzhen, as well as new first-tier and second-tier cities.
By market segmentation, Domino's is mainly divided into two major segments: "Beijing and Shanghai" and "New Growth Markets", among which the proportion of revenue from new growth markets is increasing rapidly.The 2023 annual report shows that the revenue of the new growth market increased from 742 million yuan in 2022 to 1.506 billion yuan in fiscal year 2023, a year-on-year increase of 102.9%, and the proportion of total revenue increased from 36.7% to 49.4%.
Among them, Domino's China also mentioned the performance of newly expanded cities such as Wuhan, Jinan, Chengdu, Qingdao, Wenzhou and Changzhou, saying that it continued to expand in these cities in the second half of last year, opening a total of 48 stores. The average daily sales of these stores in 2023 reached 32,000 yuan, and the average investment return period was 9 months.
However, Domino's delivery advantage is also showing a downward trend. In 2023, 59.2% of Domino's revenue came from delivery, compared with 72.2% in the same period last year.