12. Identify blind spots and don’t misread trends

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Rina7RS
Posts: 468
Joined: Mon Dec 23, 2024 3:39 am

12. Identify blind spots and don’t misread trends

Post by Rina7RS »

Wedding Interest


From this, you can gather that wedding plans are back on track regardless of the pandemic and, historically, don’t compete with vacations.

This doesn't mean the wedding itself will be the same as it was a year ago. That will require some additional research.

Advanced use of Google Trends means you'll go a step beyond azerbaijan mobile database whatever you think your current insights are and see if you have blind spots.

For example:

Never trust a single snapshot. Always have a broader view of the timeline to understand what else is going on.
Is the increasing trend for one key phrase still dwarfed by more important phrases? Always look for context.
While researching weddings using tip 8, I found that YouTube trends for weddings increased dramatically in the summer of 2017 — far more than in previous summers — which was nearly four times the interest prior. Further research could not pinpoint specific keywords, other than showing a dramatic increase in South Asian interest in weddings. This geography-driven trend is a great example of what comes from the never-ending search for understanding context.
Once you know what you’re working on now, you can use Google Trends to plan your content calendar.

Because you know your blind spots and your competitors may not, you can drill down into the search results to get more sophisticated data to inform your SEO strategy.

Summarize
Google Trends data is more important and valuable than ever before.
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