Volume of mentions of the competition
Posted: Sun Dec 22, 2024 10:39 am
To reach these sources you need to start speaking their language and give them engaging content.
Should you focus on middle-aged people? On gourmets with high purchasing power? Should you talk about vegetarian or vegan diets?
Check if your site content suits them and if not, you will need to improve it.
For example, if you see a lot of organic product lovers mentioning your competitors, it may be more attractive to them if you post some natural diet plans or beauty treatments on your website.
Useful tip
If you know about your competitor's advertising russian virtual mobile number campaign or some other promotional activity, you can easily check whether it was worthwhile by monitoring the mentions it received over a certain period.
Check if there was increased activity by looking at the Mention Volume Trend in the 'Statistics' tab.
Choose the main channels
Unfortunately, you will never have enough time to access all the blogs and media you find.
This is the main reason why you should focus only on those that have the highest results and can provide your readers with much more information about your brand.
Tool to use: Brand Monitoring Tool
To measure the reliability of a blog or media outlet, be guided by the classification provided by its “BM Score” and try to focus first on those with a BM score higher than 60. Of course, any source with a BM score higher than 22 can be considered reliable, but don’t forget that we are pursuing the greatest possible impact.
BM Score
Next, let's see which of the sources we've selected offer the highest quality mentions.
Order mentions by the presence of backlinks, as a mention that leads directly to your site will bring you more traffic and an extra referring domain can boost your Google ranking.
Main Competitor Backlinks
Sorting mentions by title can help you find who might be eager to put your brand name in the header of their post.
Specify the name in the mentions
There are some other very useful tips that you can take advantage of:
Group mentions with the help of tags by topic or type (sponsored/non-sponsored, positive/negative, by audience demographics, etc.) to plan the stages of your PR campaign.Bookmark the sources you want to go to first so you don't lose them.
Should you focus on middle-aged people? On gourmets with high purchasing power? Should you talk about vegetarian or vegan diets?
Check if your site content suits them and if not, you will need to improve it.
For example, if you see a lot of organic product lovers mentioning your competitors, it may be more attractive to them if you post some natural diet plans or beauty treatments on your website.
Useful tip
If you know about your competitor's advertising russian virtual mobile number campaign or some other promotional activity, you can easily check whether it was worthwhile by monitoring the mentions it received over a certain period.
Check if there was increased activity by looking at the Mention Volume Trend in the 'Statistics' tab.
Choose the main channels
Unfortunately, you will never have enough time to access all the blogs and media you find.
This is the main reason why you should focus only on those that have the highest results and can provide your readers with much more information about your brand.
Tool to use: Brand Monitoring Tool
To measure the reliability of a blog or media outlet, be guided by the classification provided by its “BM Score” and try to focus first on those with a BM score higher than 60. Of course, any source with a BM score higher than 22 can be considered reliable, but don’t forget that we are pursuing the greatest possible impact.
BM Score
Next, let's see which of the sources we've selected offer the highest quality mentions.
Order mentions by the presence of backlinks, as a mention that leads directly to your site will bring you more traffic and an extra referring domain can boost your Google ranking.
Main Competitor Backlinks
Sorting mentions by title can help you find who might be eager to put your brand name in the header of their post.
Specify the name in the mentions
There are some other very useful tips that you can take advantage of:
Group mentions with the help of tags by topic or type (sponsored/non-sponsored, positive/negative, by audience demographics, etc.) to plan the stages of your PR campaign.Bookmark the sources you want to go to first so you don't lose them.