Instead, I tested different versions of the page.
Backlinks - Old Home Page
So I decided to test the original design against a version that offered a free case study in exchange for an email.
Backlink Case Study
Sure enough, because I was testing something large, I got a big boost:
Form submission push
Collect results and scale
The final step is to collect the results, analyze them, and morocco mobile database learn from them.
Fortunately, most AB testing software will let you know if your results have reached statistical significance:
Form variations
Then, once you've found a winner, it's time to jot some things down. Specifically, answer the following questions:
Is our assumption correct?
What lessons have we learned that we can apply to future tests?
Based on these results, what should be tested next?
Chapter 4: Conversion-Centered Design
As you know, website design is more than just looking pretty.