An this, dear reader, is where the SEO story begins.
1990s
As search engines became household names and more and more homes connected to the Internet, finding information became easier. As mentioned above, the problem is the quality of the information.
While search engine results match the words in the user's philippines mobile database query, they are usually limited to that, as the vast majority of website owners resort to keyword stuffing - repeating keywords over and over in the text - to improve rankings there are no standards for this, drive traffic to their pages, and provide attractive numbers for potential advertisers.
There was also some collusion that took place. According to SEL, in addition to keyword stuffing, people were using excessive “spammy backlinks” to boost their authority. Not only were there no ranking criteria at the time, but by the time the search engines had fixed their algorithms accordingly, new black hat SEO practices had emerged that those fixes had not addressed.
But then two kids at Stanford University had an idea.
Google_Founders.png"
Source: Stanford Information Lab
This was one of the problems Page and Brin wanted to solve when they set out to create Google. In a 1998 Stanford University paper titled “Anatomy of a Large Hypertext Web Search Engine,” they wrote.