Product-led growth
PLG creates a consistent experience for every user. Every potential customer receives the same welcome message and accesses the same features. Your in-app experience is consistent, and you can review data to make improvements. Businesses crave the consistency that a PLG approach provides.
Product-led growth doesn’t require a huge sales team. It creates a consistent experience free of human error. Potential customers can experience your software without you having to spend any money or pay anything themselves. It’s more efficient.
PLG is a great fit for companies that target a large potential sri lanka mobile database customer base that is tech-savvy and comfortable trying things on their own. If you are selling to consumers, SMBs, seed-stage startups, this is a great approach. If you can, you should see if any of the PLG principles can be applied to your company. There is little downside to making your product more self-service, reducing costs, and improving time to value.
Sales-led growth
Sales-led growth is high-touch and more personal, which works better for certain types of companies. PLG is less effective when selling to older industries where customers need help getting started, actively want to talk to a person, or large companies with integration requirements or strict compliance rules. You need salespeople to build relationships, navigate complex org charts, find the right decision makers, and negotiate contracts. Customer Success needs to ensure customers are trained and set up with the right integrations into their existing systems.