Dig into your social media analytics to find out which media works for which channel, and always keep testing new platforms as they emerge and become popular.
Videos are a great way to showcase your company’s products and your personality. According to HubSpot’s 2022 Marketing Trends Report , short-form video content is the most effective social media content format and where marketers are investing the most resources.
Highlight your employees, film behind-the-scenes production ecuador mobile database videos, keep up with viral trends— there are so many ways to approach video content , and the medium is more accessible than ever. You can do a lot with your smartphone camera and a simple video editor.
5. Update your brand regularly and share the behind-the-scenes process of brand building with your audience
Nothing lasts forever. Tastes and trends change, and so do consumer preferences. Smart brands keep a close eye on their KPIs and the competitive landscape, and if they see results lagging, they begin the process of refreshing their brand identity or rebranding.
When your company decides to rebrand, share the process on social media. Ask your community for input, test different looks and options, and gather feedback on your new look. Consumers love sharing their opinions, so let them share!