The same applies to the web's other killer app - email. When everyone has email and anyone can send you an email, how do you decide whose email you're going to read and respond to first, and whose email you're going to send to the trash without reading? The answer: personal branding. The name of the email sender is as important as the name of the website you visit - it's a brand. It's a promise of the value you'll get for the time you spend reading the email.
Check out McKinsey or Andersen for models of the new rules of branding at both the firm and individual level. Almost every professional services firm has the same business model. They have few hard assets – my guess is that they probably rent or lease whatever tangibles they may have to avoid owning anything. They have a lot of soft assets – usually called people, preferably smart, motivated, talented people. They have huge revenues – and staggering profits.
They also have a very clear work and life culture. You get spain mobile database hired, you report to work, you join a team — and you immediately start thinking about how to provide value to customers. Along the way, you learn, develop skills, hone your abilities, and move from project to project. If you're really smart, you figure out how to stand out from the other very smart people walking around with $1,500 suits, high-powered laptops, and carefully polished resumes. Along the way, if you're really smart, you figure out how to create a unique persona for yourself — you create a message and a strategy to promote a brand called you.