8. Account-Based Marketing (ABM)

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6. Influencer marketing
Influencer marketing has become a powerhouse in the digital world. By collaborating with influencers, brands can create authentic content that reaches new audiences.

A beauty brand can partner with a popular makeup artist on YouTube. They can create a series of tutorials using the brand’s products, reaching a broad audience interested in beauty tips.

This strategy enhances brand exposure and leverages the influencer’s credibility to promote products organically.

7. Video marketing
Video marketing has surged in popularity thanks to platforms like TikTok and hong kong rcs data Instagram Reels. It offers a dynamic way to convey messages and connect with audiences.

A home fitness equipment company can create short, engaging workout videos demonstrating their products, shared across various social media platforms.

Videos enhance SEO, improve retention, and expand reach due to their shareable and engaging nature.

ABM targets high-value accounts or decision-makers within a company, customizing marketing efforts for each account.