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Answer that question based on how someone ended up on your email list in the first place. For example:

Free trial subscribers: Send product tips that will lead them to their first win inside your product, customer success stories, and beginner-friendly tutorials.
Newsletter subscribers: Send a survey to learn more about their goals and challenges, then follow up with content about topics they mentioned that are both educational and feature your product.
Subscribers who downloaded a gated resource: Send a sequence of emails that answer key questions within the same category.
When an email is relevant and valuable, a product pitch will never feel out of place. It will feel like the right next step to take—and that’s the ultimate goal of each customer acquisition strategy.

Here are three examples of this customer acquisition method in action:

Sunsama, a planner app, emails its new free trial users 10 days in a row to remind them to plan their work for the day. It links directly to the planning screen in-app, as well as to relevant help docs to maximize the part of the app mentioned in that day’s email.

Customer-Acquisition-Strategies-to-Close-More-Deals-Create-Email-Campaigns-that-Deliver-like-Sunsama

Another great example comes from Gusto, an HR benin telegram data and payroll platform, with this gentle introduction of its platform and its benefits for small businesses, paired with a customer testimonial. They send this after a number of newsletter editions.

Customer-Acquisition-Strategies-to-Close-More-Deals-Create-Email-Campaigns-that-Deliver-like-Gusto

Source: Messaged

Finally, email is another area where Webflow excels. The Webflow Inspo newsletter shares original content from various Webflow channels, third-party content, and links to projects built with Webflow. Education, entertainment, and relevant product promotion are all packaged into an engaging weekly email.


Source: Messaged

4. Use Carefully Targeted Paid Ads