Now we come. Someone has to come up with new, better stories. And we're not just good at story ideas, we're always looking for the "purpose" in our jobs. There's hardly an advertiser who doesn't have an existential crisis at some point and who doesn't dream of a job at Greenpeace from time to time. So this, folks, is our chance! Let's keep thinking about this the next time we receive a briefing. No matter how small the project or how overwhelming the client.
We may well become "accidental ethicists," as poland rcs data the US Chief Strategy Officer of RGA aptly described it at a seminar on "Leading Ethics in Creative Leadership" at the NY headquarters. world is growing in line with the size of our playing field. Even if there are still tram hangers (yay!), our messages, thanks to social media, have a reach from Erlenbach to Kyoto at best.
When we were still dreaming of Super Bowl commercials and lion statuettes, we didn't think that one day we would actually have to do something that could help humanity to have more than just more cool sneakers. So far, so far, not thought through. It's certainly still about selling more sneakers, more cars, more sausages - but maybe there are now quick ideas that lead to responsible consumption, less waste, better production conditions? The world needs it and we can - possibly - influence it.