Minimalist branding

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A local coffee shop and a bookshop can collaborate to offer a special “Read & Relax” deal, wherein buying a book gives a discount on a coffee.

An online course platform can collaborate with an e-book distributor. Buying a course gives access to certain e-books for free, and vice versa.


As the name suggests, this approach focuses on simplicity and subtlety. It’s about stripping the brand to its essential elements, making it clean and easily recognizable.

Mastercard’s simple logo of two overlapping circles in red and yellow is instantly recognizable canada rcs data on credit cards or payment terminals. Mastercard’s digital advertisements often focus on the logo, emphasizing the brand’s global acceptability without cluttered design or content.

A boutique might opt for a simple, understated logo and a single-color theme throughout its store, exuding an aura of simplicity and elegance.

An e-commerce website could employ a clean, clutter-free design with lots of white space, using just one color for call-to-action buttons and a simple logo.

Brand extension
This strategy involves leveraging the reputation of a well-established brand to introduce a new product or service. It relies on the existing brand’s equity to foster trust and receptiveness in the new offering.