What is a Landing Page, How to Create an Effective Landing Page?

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What is a Landing Page?
A landing page ( landing or landing page (from the English landing page )) is a web page created with the purpose of attracting visitors and convincing them to take a certain action, for example, leave contact information or make a purchase.

Landing page:

has a certain structure (sequence of information presentation);
focuses on one specific goal;
offering visitors a clear offer or information about malta email list a product, service or offering.
Landing pages are often used in advertising campaigns and are designed to attract a specific target audience and increase conversion . The main idea of ​​landing pages is to interest the visitor and lead him to perform the desired action for the business.

The concept of a “landing page” emerged in the field of internet marketing and web development in the early 2000s. With the growing popularity of online advertising, it became necessary to develop special web pages that would maximize conversion and respond to the requests of users who clicked on an advertisement. Landing pages began to be created for this very purpose. With the ability to optimize and test design elements, content, and calls to action, landing pages have become a popular means of achieving specific marketing goals.