Reports in the eCommerce section

[subornaakter20]

For e-commerce events, the owner of an online store receives a set of standard reports from Yandex.Metrica:

Orders. The report contains data on the number of buyers, profit, conversion sources and the effectiveness of communication channels with the target audience.

Order contents. The report duplicates the CRM system, as it contains complete information about orders and the products included in them. Allows you to view the total cost of orders for a selected period of time.

Popular categories and brands. Such yahoo email list information will help the owner of the online store to adjust the range of goods. Contains data on which brands and categories of goods are most popular with visitors.

Popular Products: The report shows the items whose pages are viewed most often.

Items in cart. Here you can see information about the product added to the cart: quantity, price, etc.

Ordered goods. The report contains data on purchased products: how many people made a purchase, what exactly and for what amount. Also in this section you can calculate the profit for a certain period of time.

Promo codes. The report will tell you how many purchases were made using one promo code and for what amount.

So, you have learned how to set up goals in Yandex.Metrica. Note that the service is extremely important for all website owners. It provides valuable information about how effectively the resource works and how to improve it.

How to set up goals in Yandex.Metrica

Using the data received after setting up goals in Yandex.Metrica, it becomes clear how interesting the site content is to users, which products are the most popular, and how easily visitors navigate the resource.

By using information from Yandex.Metrica, a website owner can build a competent and effective marketing strategy, optimize the product range, and improve the content and interface of their resource.