When is “cool” content actually really “cool”?

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by Carsten Lange , on 30.6.2014


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Every author, whether private or corporate gambling data australia blogger or marketer, regularly asks themselves the question “How do I write really good content?” that will work for my target group. And my colleague Mirko Lange

(neither related nor related by marriage) has dealt with this question and called for a blog parade, which is also the trigger for this article.

So let's start at the beginning and break down the question "What is awesome content?" I ask myself: what do people generally understand by awesome? As a marketer and especially an online marketing expert, I naturally think of measurable key performance indicators (KPIs). That means visits to the relevant website, SEO performance of dedicated keywords and conversions of call-to-actions (CTAs).