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This organ on Lake

Posted: Sun Feb 02, 2025 8:59 am
by asimd23
"You won't believe what this man is about to do": We all know these promising announcements on Facebook. If you click on them, you'll be taken to a page with what feels like a thousand advertisements surrounding a video clip in which a man does nothing particularly spectacular. The discipline is called clickbait: sparking curiosity and hoping that among the millions of inquisitive people, a few thousand will also stumble upon the advertisement. An ugly new world. But at least no one dies from it.

Facebook has declared war on middle east rcs data clickbait. These are defined as "links with misleading or sensationalist titles". Our small online regional newspaper "Die Ostschweiz" has now apparently resorted to this evil method. It has been repeatedly found that we share clickbait, writes Facebook. Two examples were given. And now things are getting really funny. One of them is as follows:

Constance is to be saved, but…

There are 4,000 pipes in Arbon. And that is what a renovation project is all about. We are talking about an organ.

Now, the renovation of a church organ in Arbon is not exactly a tabloid journalist's wet dream. No one reading the headline would think that someone was fishing for clicks. No one is being misled, and we are not announcing a sensation. All we are doing is starting a story. You can't tell it in full on Facebook, otherwise the newspaper would no longer be needed. A lead has to arouse curiosity, otherwise it doesn't do its job. We start the story, and of course in the most attractive way possible. But let's be honest: if you're not from Arbon and aren't interested in organ renovations, you won't click on this. Fishing looks different. And everyone should notice that.