In its annual report, Peacebird said it would "firmly change its strategic direction, continue to strengthen its brand power, improve its product power, and fully stimulate organizational vitality." The words are still indonesia phone number sample fresh in our minds. Five months after the annual report was released, the 2024 semi-annual report was released, and Peacebird's performance shrank across the board. All financial data, from revenue to profit to cash flow, all declined year-on-year.
The semi-annual report disclosed that during the reporting period, Peacebird achieved operating income of 3.15 billion yuan, a year-on-year decrease of 12.7%; achieved net profit attributable to shareholders of 170 million yuan, a year-on-year decrease of 31.7%; and achieved non-net profit of 65 million yuan, a year-on-year decrease of 63.6%. In the same period last year, Peacebird's non-net profit was 178 million yuan, which is more than 100 million yuan less in the first half of this year than in the same period last year.
On the other hand, the employee salary in the first half of the year was 126.7 million yuan in the administrative expenses of Peacebird, which was 176.6 million yuan in the same period last year, a decrease of nearly 50 million yuan. In the sales expenses, the employee salary was 435.7 million yuan, which was 470 million yuan in the same period last year, a decrease of more than 34 million yuan. After saving more than 80 million yuan in employee salary, Peacebird's profit data is still far weaker than the same period last year.