So, read on and learn how you can get creative with exit intent marketing and increase your profits.
Recommended Reading: What is Exit Intent Technology? And How Can It Grow Your Business?
Exit retention is when a visitor is about to leave a mobile phone or website. By tracking mouse movements, exit marketing technology identifies when users are about to leave your site.
Exit intent marketing uses this technology to catch users who are about to leave your site and then sell them on your brand's value before they leave.
Why Exit Intent Matters for Your Online Business
In 2022, the global cart abandonment rate was 71.23%. This means that you are losing almost 3/4 of your customers who are interested in buying from your online business, not to mention those rcs data romania who came with a casual interest.
Not all industries experience the same levels of cart abandonment, but the numbers are high across the board.
See for yourself below:
Source: Statista
Which of these industries does your business operate in?
No matter what your online business sells, you can be sure that you will not be able to convince more than half of your website visitors to buy from you.
Luckily, exit intent marketing can help you fight back and win over those visitors who don't make purchases.