Barcelona. This is where inspiration lives. It is the home of Lionel Messi – and the Sagrada Familia by Antoni Gaudí. An architect who constantly pushed the boundaries of design and always found new techniques for his buildings.
It is only fitting, then, that ADC Europe is based in Barcelona and that the awards ceremony takes place here. A city that has inspired me on every visit – and that did not disappoint me at lebanon rcs data the 6th European Creativity Festival with the theme "Creativity for tomorrow".
Currently and globally, environmental and social issues are the focus of attention. How society and companies deal with these issues has a major impact on our creativity industry. This was demonstrated by the submitted works and also by the talks. This was most clearly demonstrated by the two works that won the Grand Prix and the newly created award "The European Star".
The Grand Prix winner «Viva La Vulva» by AMV BBDO celebrates a love song for a body part that rarely gets the love and attention it deserves. A work that was created with great attention to detail and was ultimately awarded for its courage.