A/B Test Your Cold Email Flows
Posted: Sun Feb 02, 2025 8:17 am
That way, your cold emails will reach the inbox, not the spam, promotion, or update folders.
Your secret weapon? An awesome email warmup tool. Here’s how to prep:
Keep your data clean: Messy data will provoke ‘bouncing’ emails, which damage domain health.
Choose the right tool: The right email warmup tool for your budget and goals will improve your ‘email credit score’ in a jiffy.
Use Close: Close automatically ramps the number of emails you send when doing campaigns. Win!
Now that your (potential) customers are ‘primed’ for your message, make sure it’s a good one. In fact, run some tests first.
6.
The classic A/B test can guide cold emails to slovenia telegram data the most effective, most response-worthy version of themselves.
There are several things to test and ways to do this:
Check your sample size: To get statistically significant data (the stuff you need), you’ll need a large enough group of qualified leads to split test. When you have that …
Test time and day: Split test your emails to go out at different hours—and different workdays (or weekends)—to see how they perform.
Appraise different email elements: Subject lines, CTAs, visual images, body content—all that can (and should) go through A/B testing.
Your secret weapon? An awesome email warmup tool. Here’s how to prep:
Keep your data clean: Messy data will provoke ‘bouncing’ emails, which damage domain health.
Choose the right tool: The right email warmup tool for your budget and goals will improve your ‘email credit score’ in a jiffy.
Use Close: Close automatically ramps the number of emails you send when doing campaigns. Win!
Now that your (potential) customers are ‘primed’ for your message, make sure it’s a good one. In fact, run some tests first.
6.
The classic A/B test can guide cold emails to slovenia telegram data the most effective, most response-worthy version of themselves.
There are several things to test and ways to do this:
Check your sample size: To get statistically significant data (the stuff you need), you’ll need a large enough group of qualified leads to split test. When you have that …
Test time and day: Split test your emails to go out at different hours—and different workdays (or weekends)—to see how they perform.
Appraise different email elements: Subject lines, CTAs, visual images, body content—all that can (and should) go through A/B testing.