This is an impressive achievement by radio stations, as many people normally "automatically" switch on the radio when they drive to work. stay in their home office and the streets are deserted, people are obviously deliberately switching on the radio to get the latest news. At lunchtime in particular, radio reach is significantly higher than before the lockdown. The increased usage time per radio listener is also good evidence of the listeners' loyalty to the respective stations.
From an advertising perspective, this change laos rcs data in usage represents a significant opportunity. Both radio and TV have higher reach during their peak usage times than before. So if you advertise on the radio in the morning and midday hours and on TV in the evening, you can reach significantly more people than before the crisis. And this in environments that convey security and familiarity.
Last but not least, our radio and TV measurement panels always provide up-to-date data, which can also show short-term changes in usage and thus effectively reflect and secure the performance of advertising investments. In other markets, these figures are static and cannot make any current statements about changes in usage in exceptional times.