Among other things, the regulations require that a cookie or other identifier may only be stored on a user's computer if the user voluntarily, actively and with information consents to this storage. necessary cookies. Of course, all types of marketing cookies for tracking, targeting, audiences and analytics are not technically necessary cookies.
We have measured different indonesia rcs data implementations of such user consent functions and found that, depending on the type of implementation, 60 percent to 95 percent of the data is lost because the users do not opt-in. This should come as no surprise. In general, the more legally secure this user consent is obtained - that is, the more closely the EU regulations are adhered to - the less data remains.
Switzerland is also affected by the GDPR, as citizens from EU countries can normally visit Swiss websites. In such a case, the Swiss provider of the website must also implement the guidelines in order to avoid risking a fine. Switzerland is currently in the process of modernizing its own 20-year-old Data Protection Act (DSG). It can be assumed that the new DSG will adopt essential components of the GDPR in order not to risk a loss of data protection equivalence.