Optimize customer experiences
Posted: Sun Feb 02, 2025 6:46 am
It's no longer just about distributing content, but about offering customers an experience with added value. A service-based approach to advertising with greater creativity allows us to get closer to consumers. For example, a restaurateur can offer cooking classes in addition to their usual services, a grocery store can offer home india rcs data deliveries, or a cosmetics brand can offer video tutorials. The physical channels, for their part, should focus on the emotional customer experience. Shops with walk-in customers must increasingly communicate in this sense in order to maintain their attractiveness.
Put people first
The crisis has brought other priorities such as solidarity and social commitment to the forefront and has led to corresponding initiatives by progressive brands. By forcing us to choose between health and economic viability, the crisis has reminded us of the value of the individual and humanity. The way brands treat their employees and how they communicate both internally and externally during the crisis will have a major long-term impact.
Put people first
The crisis has brought other priorities such as solidarity and social commitment to the forefront and has led to corresponding initiatives by progressive brands. By forcing us to choose between health and economic viability, the crisis has reminded us of the value of the individual and humanity. The way brands treat their employees and how they communicate both internally and externally during the crisis will have a major long-term impact.