Content that you do not generate yourself

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With social media, your content is also created and shared by others. And that's a good thing. Because when fans, customers, employees and partners talk about your brand, it helps your company and not only increases brand awareness.

influencer marketing
Celebrities or people who have built a passionate gambling data nigeria audience around their ideas as bloggers in a particular field are important conduits. Their power to influence opinions is enormous. There are a few ways to find influencers, such as through FanBase, TapInfluence, Influenz, Speakr or Hypefactory. You can also build relationships with budding influencers who will create amazing content and help you stand out from the crowd.

content from employees
With employee advocacy, companies use the reach of their own employees. They encourage colleagues who are social media savvy to get involved on certain channels. The goal is to convey more credibility and to become more visible on the social media channels on which their target customers are also active.

User Generated Content (UGC)
UGC is content such as blog posts, tweets, posts, videos, images or reviews developed by a fan of your company or products and shared on a social channel. It could be a video of a product being taken out of the box or a photo taken by a fan. It's the best type of social content for a reason. Many prospects trust content shared by "real" people more than content generated directly by companies.