Fun & educational content

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To simplify this example, we decided to show you a part of the onboarding. Webflow email automation team starts the workflow with “Getting started email”, then sends a series of product onboarding emails and down the road switches to a fun educational content.

We could visualize it as follows:

Webflow’s email automation sequence Day 1

Getting started email

Day 2

Product key features

Day 3

Product key features

etc…

Day 22

Fun content
Day 1

Getting started email





The kick-off email clearly outlines the options for starting to create with Webflow, either from scratch or using a template. This gives users a clear signal that they can build something unique or use something from a library of ready-made templates.

Day 2

Product key features







Day two brings a focus on Webflow's key features, highlighting benin telegram data the building blocks of a website. It's an educational push that lays the foundation for users to understand the tools. And that’s key for engaging and retaining their interest in the product.

Day 3

Product key features





The third email continues the educational theme, diving deeper into features like margins and padding—a more advanced topic that builds on the previous day's knowledge and showcases Webflow's commitment to user education.

The feature-focused emails continue for weeks, ensuring that they share knowledge that is adequate for both basic and power users.

Day 22






After three weeks, the content pivots to a lighter, fun tone while remaining educational. This is a refreshing change that re-engages users and reinforces the community and support aspect of Webflow, key for long-term user retention.

6. Referral Bonus for Existing Customers
Wise is a global financial technology company offering online money transfer services. Their platform provides an easy and cost-effective way to send money internationally.





This email is a brilliant example of a post-referral program engagement. Wise sends a light message that says thank you for referring a friend. As a reward from Wise, the user gets 15 GBP to spend on future transfers.

This small gesture reinforces the value of the service and incentivizes repeat usage and ongoing referrals without being overbearing.