Key sales funnel metrics vary depending on the specific business and its goals, and typically include the following:
Stage "Customer acquisition":
Number of visits (traffic): How many potential customers visit your website or store.
Number of new contacts (leads): How many visitors become your potential customers, for example by subscribing to your newsletter or leaving contact information.
Visitor to Lead Conversion Rate: What percentage of visitors hungary email list move on to the lead stage.
Stage "Getting to know the product":
Number of Leads Remaining Active: How many leads remain interested in your product or service after the acquisition stage.
Number of site actions (e.g. page views or product demos): What actions your leads take to learn more about your product.
Lead Conversion Rate: What percentage of leads make it to the next stage.
Stage "Making a purchase decision":
Number of requests for information or advice: How many customers contact you with requests for a product or service.
Number of offers or commercial proposals sent to customers: How many customers received offers to buy.
Conversion Rate: What percentage of customers agree to purchase after the consideration stage.
Stage "Completion of purchase":
Number of successful sales: How many customers actually made a purchase.
Average check (sales amount): Average transaction size or average purchase amount.
Conversion Rate to Actual Buyers: What percentage of customers completed the purchase process.