What is a sales funnel?
A sales funnel is a sequence of stages that a potential customer goes through, starting with the first contact and ending with the purchase. Below are the main stages of the sales funnel with specific practical examples:
Attracting attention (Awareness) .
For example: A potential customer sees an ad for your product on social media and clicks on the ad banner to learn more.
Interest (Desire) .
For example: After clicking through an ad to your website, the customer studies the product information, watches video reviews, and subscribes to your newsletter.
Decision Making (Desire )
For example: A customer decides that your product greece email list meets their needs and begins researching options and prices on your website.
Placing an order (Action) .
For example: After selecting a specific product model, the customer adds it to the cart and proceeds to checkout.
Closing the deal (Action) .
For example: The customer successfully completes the order process, enters delivery details and pays for the order.
After-sales service (Satisfaction) .
For example: After receiving the product, the customer receives an email confirming the order and information on how to contact them if they have questions or problems.
Repeat Purchases and Loyalty (Satisfaction) :
For example: A company follows up with a customer after a purchase, providing personalized offers, discounts, and incentives for future purchases. The customer becomes loyal and returns regularly for more purchases.
Referral activity (Recommendations) :
For example: A satisfied customer recommends your product or service to their friends and colleagues, bringing in new potential customers.
The stages of the funnel can be adapted and changed depending on the business model and industry of the company , but the general idea is to move potential customers through a series of steps from first contact to closing a sale and becoming loyal customers who can also attract new customers through referrals. Each stage represents an opportunity to interact and influence customers to increase conversions and improve the overall experience.