What are the Responsibilities of Email Marketing Campaign Manager?

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Email Marketing Managers are experts in executing email campaigns that successfully engage consumers and ultimately drive profit. To come up with the email campaigns, the Email Marketing manager has to work closely with various members of the marketing team to ascertain the best way for the organization to reach its customers leveraging managed email marketing services, which may include sending regular newsletters, information on new products and special offers to create brand awareness and lead generation.

The Email Marketing Manager is responsible us phone number list for implementing company’s email marketing strategy along with the setting up, launch and then execution of the complete email campaign from start to end. Any Email Marketing Manager Job Description usually includes the following responsibilities –



Creating engaging and relevant marketing content for the email campaigns
Preparing lists as per the different target audience (by country, city, company or interest etc.)
A/B testing to find out what’s working and what’s not
Analyzing the performance of email marketing campaigns and improving the ROI
Increasing conversions
Using remarketing tools to identify the behaviour pattern of all leads, prospects, and customers