E-commerce is becoming the new playground for creatives: The most creative minds in the world now work in advertising. As we have found, however, beautiful ads and emotional campaigns are no longer a sure-fire success in the age of digital commerce . The logical consequence: finally send the creatives to the e-commerce departments of companies! And yes, put the technology professionals and e-commerce gurus in the same room. The brand experience and success in e-commerce will only be achieved if cross-functional teams combine their creative, UX, technology, data and analytics as well as e-commerce and marketplace expertise . I hardly need to mention that this also presents new tasks and requirements for agency partners.
And please do all of this in such a way that after the next “360-degree campaign” no one asks:
So everything is fine. But then I spontaneously australia rcs data think about what a chat about irritating personnel decisions by media companies would sound like. Such important decisions are always of public interest.
Without cookies and device IDs, it is more difficult for advertisers to:
To reach out to people who have already shown interest in your company,
deliver advertisements that may be relevant or useful to their customers, optimize ads for conversions, to measure and evaluate campaign results.
"This is one small step for man, one giant leap for mankind," said Neil Armstrong when he landed on the moon. That was 52 years ago. Jonas Projer has now come up with the Swiss version of this legendary saying: although his move - geographically speaking - only takes place over two blocks in Zurich's Seefeld, for the local media industry it is a gigantic and - like the moon landing - unprecedented leap.