The tone for your target group: How do you address your ideal customers?

[shishir.seoexpert1]

The topics of your emails should be tailored precisely to the persona you are sending the email to. Ultimately, your reader must be able to see a certain relevance in your email that motivates them to read it. The relevance should be clear right at the beginning of the email. So don't wait too long to present your added value.

Are you looking for practical tips? Our checklist gambling data hong kong gives you suggestions for creating your buyer persona. Click here to download it for free!

Just imagine that you are talking to someone from your target group in person. You would certainly know how to express yourself. Now transfer this to your email. You can choose between an informal, colloquial tone and a more formal, impersonal one. The more informal tone creates the feeling of being on the same level, while a formal tone is appropriate if your brand also has a more formal image.

In addition, you should choose positive and friendly language for your email and work with active calls to action. The targeted use of action verbs helps with the latter. Always keep the added value for the reader in mind and try to convey this linguistically.

Email structure: How can you make your email easier to read?
Once you have decided on a relevant topic and written it down in the appropriate style, you can structure your email. The general rule is: less is more. Paragraphs of a maximum of three, relatively short sentences are ideal to ensure readability and comprehensibility.