Sounds exhausting, right?

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If you’re in the eCommerce space, you’re likely wearing even more hats, one of which could be manually managing your email campaigns. Your day is jam-packed, your to-do list is a mile long, and you are painstakingly crafting and sending emails to your customers.



There’s a better way to manage this — it’s called email automation.

What is email automation?
Email automation is your digital mail carrier, delivering the right electronic message to the right person at the right time. But unlike your mail carrier, email automation doesn't take weekends off.


So, for example, let’s say you run a local bakery with extra pastries each afternoon. nigeria rcs data Instead of manually emailing customers daily about a late-day special, you set up an automated system. The email goes out at 3 p.m. every day, like clockwork.

Or maybe you run an online shop selling handmade soaps. You’ve just crafted a new lavender soap and want to share it with customers who love lavender. Rather than sift through data manually, email automation sends a targeted email to all lavender-loving customers about your new product.

The beauty of email automation is it never sleeps but keeps your customers feeling engaged and valued.

This guide is your go-to resource for email automation. We’ll shed light on the advantages of email automation, point out some pitfalls to avoid, guide you on automating your email campaigns, and share insider tips and tricks. We’ll draw real-life examples from online and offline businesses like yours to clarify things.