How to Calculate ROI in Content Marketing: Using Buzzsumo

[shaownhasan]

Social sharing
This metric can’t be given to you by Google Analytics, but you can get it from Buzzsumo.

It is simply a measurement of how many shares an article has had on social networks.

The metric determines how viral the content has become by assigning a number for each share of interested users. The more users shared your content, the more it was appreciated because it provided some kind of value to the user.

I advise against taking the sum of all social networks as the true measure of why choose vk database success and shares. If you have received more shares from LinkedIn than Facebook, this means that the content is probably about business. Whereas if you write something fun that entertains people, expect to see shares from Facebook and few from LinkedIn.

By the way, the important thing is that social shares also contribute to improving the organic position on Google and Bing, both of your article and of the website where it was published, and this means that you can indirectly attract more traffic to your site (therefore to the benefit of your business).

This connection between social signals and search engines has been widely demonstrated, as reported by this article on SEMRush and many others.

How to Calculate Content ROI
The thing I would like to focus on is how to put all the ingredients together and create a system to get a commercial data . After all, the reason why companies and websites produce content is to improve the performance of the business.

The problem is that it is a pretty difficult process to think about, many people don't know where to start and what parameters to consider. There is no one-size-fits-all process for all business models: the way a blog makes money is different from how a software company like SEMrush makes money.

The system for isolating the commercial value of a content is not always the same. However, there are parameters and limits to follow that are valid for everyone.