When composing a description follow these rules

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It is recommended to limit the length of the title to 60–70 characters. Both leading search engines, Yandex and Google, are designed for this amount.

The description meta tag includes a short description of the page (up to 200 characters). Search engines use the contents of the description tag when forming a snippet (a part of an article that is visible to users in the search results list). This is especially true for Google.

The snippet plays a special role in getting high traffic. The top position of a resource itself is not a guarantee that the user will follow the link. The behavioral factor is increasingly taken into account yahoo email list by robots when ranking pages, so without a snippet that convinces the visitor that he will find what he is looking for on your site, it is impossible to talk about competent internal optimization.


length should be 150-200 characters, 1-2 sentences;

readable, complements the title and briefly describes the page content;

no spam;

unique in relation to other pages of the resource and websites;

the ability to use special characters (® ☺ ★!);

clickable, contains a call to action.

4. Technical audit

A website audit shows how technically ready your resource is for promotion and identifies the main errors that may affect its indexing and ranking by search engines.

When implementing a technical audit, we pay special attention to the following issues:

The main mirror of the site (are the mirrors with www and without www glued together for the site, which mirror is the main one).

Correct handling of 404 error. If the page does not exist or has been deleted, it is necessary to connect the page with 404 error. It is important to check that when accessing it, the server response is HTTP/1.1 404 NotFound. Otherwise, such a page may be indexed by a search engine.

Canonical URLs (rel=“canonical”). Allows you to specify the main version of a document for a search robot from a group of pages with the same content. Incorrect use may result in promoted pages falling out of the index.

Setting up a human-readable URL (HRU) on a website. HRUs are used to optimize pages for both usability and search engines (additional inclusion of a keyword in the URL, highlighting in the search results).