History of Ranking Signals: From the Obsolete to What Google Rewards Today

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Enrico Altavilla 's speech was also unmissable and enlightening , and he never ceases to amaze with his
in-depth knowledge of the dynamics that lie behind the functioning and logic of search engines. This time he illustrated an excursus of how Google has evolved from its birth to the present day and what new developments we might expect in the ever closer future.


Search Marketing Connect 2017 with Enrico Altavilla
Marco Quadrella - Search Marketing Analytics: What to Measure When Traffic Comes from Google
The event could not miss the part related to the importance of reading how does cash app work? Big Data, or how to measure the user experience of the visitor who comes from search engines, with the intervention of Marco Quadrella . Very technical and advanced speech that focused on how to read the data that the Analytics tools give us back.

Riccardo Mares - Analytics Startup: The steps to follow to track your ecommerce well
With Riccardo Mares we saw how to manage the settings of the analytics tools for a greater control of the KPIs for an e-commerce. In addition to GTM and GA, of which we saw the correct setting, we also talked about Yandex .