We Make-Up: the story of a fresh and handy world

[shaownhasan]

I followed the graceful evolution of her communication, I learned a lot of things. Her approach? Talking about herself and her work in a non-glossy way : she shows us the moment she crosses the finish line, but first telling us, step by step, how she got there, with all the fears, hesitations and efforts (and dark circles . She shows us how she does things and how she matures the work decisions she makes. Today she manages the Spazio Figo in Turin and has even opened an Instagram profile , spontaneous and natural as if it were a person. In the live videos on Instagram instead, we see Enrica immersed in her morning makeup ritual while she addresses useful topics, in such a spontaneous and genuine way that it cannot fail to hook.

Enrica lets us enter her profession by making us passionate about her story , which evolves like a TV series you want to binge watch . Not because it is a perfect story (how boring, if everything always goes well) but because it is true. And in the benefits of using our teacher database my opinion this is the best marketing possible.


Another example of corporate storytelling that I find brilliant is that of We Make-Up , a cosmetics brand born less than a handful of years ago, which has been able to tell a fresh, very glamorous and affordable world, without turning into "We are the best! Buy us!" . They chose to make videos their strong point, from the colorful cover on Facebook to their about page, with a strong choice: asking a group of girls what beauty was for them.