In the last earnings call, Chen Lei noticed the changes in the consumer market and said that consumers have formed the habit of cross-platform consumption. They will make comprehensive comparisons among different platforms in terms of product categories, prices, service quality and other dimensions before making their choices.
During the conference call, Zhao Jiazhen stated that consumer demand is becoming more diversified, and various e-commerce platforms are actively adjusting their strategies to adapt to consumer demand. Pinduoduo should further cultivate its basic skills and implement the strategy of high-quality development in a solid manner.
Among these, "strong supply chain" is the prerequisite for serving country code philippines mobile consumers well, and use the "Agricultural Cloud Action" to go deep into major agricultural production areas. While forming a communication synergy for small and medium-sized agricultural product merchants, it also further empowers the digitalization of the manufacturing industry chain, and cooperates with high-quality farmers and merchants in industrial belts to successfully launch customized products for certain sub-categories.
In addition, for high-quality manufacturers, in addition to "substantially reducing transaction fees in the next 12 months", Pinduoduo will continue to help merchants improve quality and efficiency through the platform's own supply chain capabilities. For example, recently, Pinduoduo has successively launched refundable rights for resource position technical service fees and promotion software service fees to merchants.
The extremely low operating threshold has always attracted a large number of merchants, creating Pinduoduo's low-price advantage. However, since 2023, small and medium-sized merchants and industrial belt merchants on the Pinduoduo platform have been snatched away by reducing commissions, lowering entry thresholds, and optimizing traffic distribution rules, which has become Pinduoduo's pain.