Address readers with your subject line
Posted: Sat Feb 01, 2025 10:03 am
An email does not work on its own. The subject line of your email is also part of its overall impression. If it is not convincing enough, your reader will not open your email at all and you will have optimized it for nothing. Therefore, state in the subject line the advantages that the reader can expect when opening your email.
A length of 50 characters is ideal. To gambling data brazil help you do this, select the most important keywords and build a sentence around them that is as simple as possible. A personal approach and highlighting exclusivity are convincing. If the reader feels like they are being treated in a special way, the likelihood of clicking increases. Action-oriented verbs and the communication of urgency increase this likelihood even more.
2. Keep the promise you made in the subject line
The subject line in point 1 should be precisely tailored to the content of your email. If the text of your email disappoints the expectations raised by the subject line, your credibility will suffer.
3. Choose a real person for the sender
Experience shows that the click rate of an email increases significantly when it is sent by a real person. The level of formality of the email determines whether a first and last name are appropriate or whether the first name is sufficient. In B2B emails, the sender's name can be supplemented by the company name.
4. Create an appealing preview text
The preview text is the sentence that follows directly after the subject line. It is comparable to the meta description of an article. Summarize the most important points in it and make your email appealing to the reader.
A length of 50 characters is ideal. To gambling data brazil help you do this, select the most important keywords and build a sentence around them that is as simple as possible. A personal approach and highlighting exclusivity are convincing. If the reader feels like they are being treated in a special way, the likelihood of clicking increases. Action-oriented verbs and the communication of urgency increase this likelihood even more.
2. Keep the promise you made in the subject line
The subject line in point 1 should be precisely tailored to the content of your email. If the text of your email disappoints the expectations raised by the subject line, your credibility will suffer.
3. Choose a real person for the sender
Experience shows that the click rate of an email increases significantly when it is sent by a real person. The level of formality of the email determines whether a first and last name are appropriate or whether the first name is sufficient. In B2B emails, the sender's name can be supplemented by the company name.
4. Create an appealing preview text
The preview text is the sentence that follows directly after the subject line. It is comparable to the meta description of an article. Summarize the most important points in it and make your email appealing to the reader.