Sometimes when you enter a site, the main content is covered by advertising, which disappears after a few seconds. Or it appears between paragraphs while reading an article. These can be not only graphic effects, but also audio and video formats. All of them are united by a common definition - media advertising. It is aimed at attracting the attention of visitors, as well as increasing the popularity of the brand.
Media advertising on the Internet
There are three ways to pay for such advertising. And each advertiser decides for himself which method to choose, what to pay for:
for transitions ;
specific actions ;
every 1000 impressions .
What types of media advertising are there?
Banners
They were among the first to be used on the Internet. Static benin telegram data banners used to be the most popular. To increase efficiency, animation was later added to this format. Their sizes can be completely different. It depends on the advertising agency. The most popular are rectangular 300×250 and full-size 728×90. Although there are very diverse banner ads. For example, this includes the so-called richmedia format. When it is placed, the user can view the main content only after a few seconds. And if he does not wait for the end of the display, but clicks on the banner, he will immediately be redirected to the page with the advertised product or service.
Video
Most often, this format is used on video hosting sites. For example, on YouTube. There are several types here. Therefore, each company can choose the advertising that suits its purpose. If the video is shown at the very beginning, this format is called pre-roll. In the middle - mid-roll. If they decide to place the advertising at the end, it is post-roll. Not only YouTube, but also various sites install video advertising on their pages. Only here the display is significantly different. The player does not cover the main content. And if you scroll down the page, the video will simply shift to the right.
Another type of media advertising, the principle of which is very different from the previous ones. The cost of placing this format is significantly higher. After all, it is used only on sites with high traffic. And the companies themselves that order advertising usually represent market giants. Branding is installed on any pages, including the main one. For example, on KinoPoisk it is used to promote films.
Advantages of media advertising