Toruń's advertising slogan, or a story about negative associations

[sumaiyakhatun26]

In the article you will read about:

In 2013, Toruń organized a competition for a new slogan promoting the city. Among the submitted proposals, the choice fell on "Toruń kręci". Do you feel that something is wrong with it? Toruń residents thought so too. See what the problem was.
In 2013, Toruń organized a competition for a new slogan promoting the city. Among the submitted proposals, the choice fell on "Toruń kręci". Do you feel that something is wrong with it? Toruń residents thought so too. See what the problem was.

Let's focus on the intention of the authors of the slogan. Toruń is the city of Nicolaus Copernicus. Copernicus stopped the sun, moved the Earth. So we can say that he spun it. "Spins" is also a way of saying that we like something, we like it especially.



But that's just one side of the coin. How do you perceive this slogan? You thought australia rcs data that the authorities were doing something, right? That's also how it can be understood, and as you can probably guess, that's how the residents of Toruń perceived it after its public presentation.



Couldn't the authors and officials really have thought of this obvious association? As you can see, not necessarily. Fixation is a huge flaw in our thinking - just ask the Americans who spent two million dollars on research into a space pen because they defined the problem incorrectly: they were looking for a pen, not just something to write with. The Russians used pencils in a similar situation.