Leads should be differentiated in this phase as Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL):

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MQLs represent interested parties who are willing to receive further information.
SQLs represent prospects who are about to make a decision - i.e. a potential purchase.
Learn more about the important marketing concept of the flywheel here.

Phase 4: Lead Scoring – the leads are evaluated and further supported
The fourth phase in lead management gambling data pakistan ranks all of the company's potential customers on a scale. The result: the assessment of the willingness of individual potential customers to buy from the company.

The value determined in this way determines the priority with which a potential customer is processed. Marketing automation tools are helpful here, as they provide marketing and sales teams with wonderful support, for example, in email marketing, data maintenance or reporting.

Read more about: What is Marketing Automation?

Phase 5: Lead Routing – Transferring valuable leads from marketing to sales
The last phase completes the lead management process. In this process, leads with high sales potential are forwarded to the relevant sales departments.

These passed-on data sets have gone through the entire qualification process. They have a high value for the company, which is already backed by investment.