The concept of Power To The Edge

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Empowerment is the word of the moment. However, the Digital Marketing sector of companies expects this concept to be applied for the beneficial value it brings within team management.

With such dynamism and so much information being exchanged at all times, it is essential that the team in this sector is trained to understand all australia physiotherapist email database aspects of the area within the company.



Each member needs to empower themselves and assume the role of business owner ( ownership ), taking responsibility for what is their responsibility to satisfy the end customer.


The manager who builds self-managing teams


In the area of ​​Communication and Digital Marketing, there are two types of knowledge that can be applied, as well as their consequences:

Borrowed knowledge: this is when the main source of knowledge within the team belongs to just one person, usually the leader, and then all those being led end up being dependent on that person to solve problems or resolve unforeseen events.

Knowledge generated by the process: this is when there are well-defined and organized procedures that are accessible to everyone. When a problem occurs, anyone can simply follow these guidelines to solve any issue.

Digital Marketing professionals who intend to occupy leadership positions must understand the importance of building self-managing teams and then ensure that the sector can deliver good results for the entire company.




2 – Digital Marketing leadership that understands the team’s needs


Being a leader means knowing the team you are managing well, as well as their needs, positive and negative characteristics .


It is the leadership's responsibility to know when is the right time to hire someone for the team and how much this initiative can positively impact the department's performance. In other words, aspects such as the size of the team, its performance in specific periods and the skills of each employee are information that must be clear.



Discover 4 basic skills that every company expects from its Digital Marketing leadership:

Know the size of the company and relate this dimension to the marketing team's delivery capacity;
Know about the company's current stage of maturity in the market and prepare your team to meet this level with appropriate, but also innovative, solutions;
The leadership of a marketing team needs to ensure that their team knows the company's marketing objectives, building team unity, generating motivated individuals;
Know how to cultivate the company's culture and values ​​and bring them closer to the roles of each team member.