How the opt-in method works

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As mentioned above, sending emails after obtaining the user's consent is called the "opt-in method." Many people probably see a section on membership registration forms or in-store surveys asking whether or not they want to receive email newsletters.

With the opt-in method, emails are only sent to users who have agreed to "receive emails" in the confirmation, and emails cannot be sent to users who have not given their consent. Therefore, the benefits of the opt-in method are that it makes it easier for users to choose which emails they wish to receive, and for companies, it makes marketing list of rv owners it easier to identify customers who are interested in their products and services.



How the opt-in method works



How the opt-out method works
On the other hand, the "opt-out method" is when email is sent first and then the user chooses to "reject" it. Emails are sent before getting the user's permission, and when the user feels that they "don't need this email," they can unsubscribe. The sender can continue sending emails as long as there is no notification of rejection.



How the opt-out method works



Differences between opt-in and opt-out methods
The important thing to note about these two is "who has the initiative." As mentioned earlier, with the "opt-in method," the initiative is on the user's side, as consent is obtained from the user before email is sent. On the other hand, with the "opt-out method," although the user can later refuse to receive emails, the initial delivery is free, so the initiative is on the sender's side.

In the past, the "opt-out method" was common, and if you registered as a member, you would often receive emails without asking your consent. However, in December 2008, a law was enacted to amend part of the "Act on the Proper Transmission of Specified Electronic Mail," and the sending of advertising and promotional emails was changed from the "opt-out method" to the "opt-in method," and methods that better respect the user's choices and actions have become mainstream.