Advantages and disadvantages

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Yandex Zen is a recommendation service for posting and reading articles. Each user's feed is formed depending on what they read, like and comment on. A large audience and convenient display of the feed makes it an interesting marketing tool, gives the opportunity to advance by creating content on topics relevant to the target audience.

What is Zen
The service feed is displayed on the main page of the Yandex search engine, if you scroll down a bit, or in the Yandex Browser. You can go to it directly using the URL zen.yandex.ru (written zen, not dzen), where you can also log in to your account. The recommendation feed works as follows:

Yandex algorithms analyze every user action, the results of their searches on the Internet, the pages they visit – this is no secret;
Based on what a person is looking for, the Zen feed shows him publications on a certain topic;
Then the algorithm learns based on the actions of users and their reactions to a particular topic.
Yandex Browser displays Zen feed on main page
For authors, Zen works in a similar way: after publication, the service analyzes what topic the article belongs to, tags it, and begins recommending it to users with similar interests.

Example . A clear example will help you understand what slovenia telegram data Zen is: a person is interested in cooking and regularly searches for baking recipes in the Yandex search engine. The smart Zen feed will show him publications related to cooking and watch his reaction. If a person starts viewing, reading, and liking such articles, then he will continue to be offered such publications. But if he ignores food content or even puts “dislikes” marks, the algorithms will stop recommending recipes to him and switch to something else depending on what this user was looking for. And if this person becomes an author of Yandex Zen and starts publishing recipes, the algorithms will determine that the category is food and will show his articles to similarly inspired cooks.

Having figured out what Zen is, we can highlight several pros and cons of the service. The main advantages are wide coverage and ease of promotion:

The platform is visited by more than 13 million people per day, and many of them actively use the portal;
Posting articles is free and unlimited, and the algorithms themselves promote quality content;
if you have a website or blog, starting a channel on Zen means getting another source of free traffic;
The service is very easy to use, it is intuitive, shows statistics and analytics, and allows you to track the progress of the promotion;
Yandex pays successful authors: the service can be monetized.
The platform has the same drawback as most portals where classification is done by algorithms. The robot's behavior is quite unpredictable, it often classifies publications not to the topic that