Success stories of using house lists to create business opportunities

[subornaakter20]

Based on corporate issues and success stories, we will explain in detail how to create business opportunities by utilizing house lists.



Case 1: Detecting customers with a high purchasing potential through nurturing measures using MA


Source: Eltes Co., Ltd. | A leader in digital hotmail email list risk management


Eltes Co., Ltd. is a company that specializes in early detection of digital risks that occur on the Internet and proposing optimal solutions. The company uses marketing automation (MA) for nurturing measures for its house list. MA refers to a system or initiative that automates a wide range of tasks performed by marketers, efficiently extracts hot leads, and communicates with each lead.

Up until now, this company has acquired customers mainly through field sales, but they needed to approach potential customers who showed little interest and nurture them to grow as customers. The company already had a house list, but it seemed that this asset had not been fully utilized. Therefore, in order to effectively utilize MA, they defined customers who were expected to have a high purchasing intent, and based on that, they set up the following MA.

Extract hot leads, who are potential customers with a high chance of becoming a deal, from among the leads, and automatically send emails, etc.
Build a customer journey from when a customer purchases a product to when they repurchase, and execute different scenarios depending on the lead's actions.
These efforts have made it possible to acquire appointments more efficiently. As in this case, when nurturing a large house list, it is effective to use MA and deliver content that is suited to it.